In a previous article I discussed the different types of mobile punch cards. A lot of people have asked me to summarize the pros and cons of paper vs digital cards.
So, here’s my go-to list that hopefully might help you decide between the two options:
Paper Stamp Cards
One big advantage that paper cards have over digital cards is the tactile “look & feel” a physical card can deliver to your customers. If you’re willing to invest in high quality paper plus an awesome design, handing out a beautiful paper loyalty card can actually enhance the customer’s experience with your brand.
The downside, of course, is that you will be hoping and praying the card stays in your customer’s wallet. You’ll be fighting for precious “shelf-space” in an already crowded purse or wallet.
Digital Stamp Cards
Digital stamp cards are the way of the future. You’ll finally have the digital tools to grab your customer’s attention after they physically leave your store (paper cards can’t do this!). Also, some would argue that digital stamp card systems can help you replace (or reduce) your Facebook and Google advertising costs.
If your customers are ready to embrace what’s coming around the corner, then it’s probably wise to get ahead of the curve and start experimenting with a digital loyalty stamp card now.
The downside, of course, is that you will be dealing with new tech. This can discourage a lot of people. Fortunately, however, loyalty stamp card systems are getting better every day, and it won’t be long until they become super-simple to use.
Good luck with your choice, and may your stamp card always hook your customers!