#2 Service Businesses
Service businesses, such as hair salons, spas, and gyms, are always looking for ways to increase customer loyalty and repeat business. But they don’t necessarily have the same marketing budgets as big retailers.
This is where virtual loyalty programs can be a game-changer. By offering customers digital punch cards or rewards for referrals, service businesses can increase customer loyalty without breaking the bank.
Take Supercuts, for example. This popular hair salon chain offers its customers a virtual loyalty card that gives them a free haircut after every 10 visits. This is an excellent way to keep customers coming back, without having to offer deep discounts, which ultimately eat into profits.
Of course, it makes sense to tailor your virtual loyalty program to the unique needs of your service business. Think about what would be most valuable to your customers and what would incentivize them to keep coming back. If you’re not sure where to start, our team at Flex Rewards would be happy to help.