The Power of Customer Feedback and Our New “Survey Rewards” Feature
At Flex Rewards, we’re always looking for ways to help merchants build stronger relationships with their customers—while driving measurable results for their businesses. One of the most powerful, yet often underutilized, tools in any business’s toolkit is customer feedback.
Why Customer Feedback Matters
Customer feedback is more than just a comment box or star rating—it’s the compass that can guide your business decisions, improve your products, and increase customer loyalty. And the stats back this up:
86% of buyers are willing to pay more for a better customer experience (PwC).
Businesses that actively collect and implement customer feedback experience 10x more customer retention (SurveyMonkey).
According to Microsoft, 77% of customers view brands more favorably if they proactively seek out and apply feedback.
In short: feedback fuels growth.
But Here’s the Catch…
Asking for feedback is one thing—getting it is another. Modern consumers are bombarded with requests: “How did we do?” “Rate your experience!” “Take our quick survey!” And with everyone asking, customers tune out. They’re busy. They need a reason to pause and share.
That’s where Flex Rewards is stepping in to help.
Introducing: Survey Rewards – Turning Feedback into a Win-Win
Next week, we’re rolling out an exciting new feature: Survey Rewards.
What is it?
Survey Rewards allows merchants to send a locked reward (like a discount, freebie, or loyalty bonus) directly to a customer’s mobile wallet. But there’s a twist—it only unlocks once the customer completes a custom survey you design.
Think of it as a trade:
🗣️ “Tell us what you think…”
🎁 “…and here’s something in return.”
Why This Works
Survey Rewards creates intentional engagement—customers feel incentivized to share genuine feedback, and businesses get valuable, structured data in return.
Here’s how it makes a difference:
Higher response rates: Surveys with incentives have up to 40% more responses than those without (SurveyMonkey).
Actionable insights: With customizable questions, you can tailor surveys to gather feedback on a specific product, service, or experience.
Customer goodwill: Offering a reward shows customers you value their time and opinion—strengthening brand loyalty.
Real-World Example
Imagine a local coffee shop launches a new seasonal drink. They want quick feedback to see if it’s a hit or a miss. Using Survey Rewards, they send out a locked “Buy One, Get One Free” offer. Customers who try the drink can unlock the reward by answering three quick questions:
Did you enjoy the flavor?
Would you buy it again?
What would you change?
Within days, the shop has real, actionable data—and a bunch of happy customers who feel heard and rewarded.
Ready to Boost Your Business?
Whether you’re testing a new menu item, refining your customer service, or just want to know what your customers really think—Survey Rewards gives you the tools to make feedback work for you.
We’re excited to see how our merchants use this new feature to unlock both customer insight and business growth.
Stay tuned for the official launch next week—and get ready to start collecting feedback that actually makes a difference.
