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Flex Rewards — home

What is Digital Passport?

One loyalty program shared across many independent venues — a downtown district, a market, a mall, a restaurant trail. Visitors collect stamps at different businesses, and a completed passport is an entry into a prize draw. One person runs the whole thing.

A stamp card belongs to one business. A Digital Passport belongs to a place.

Visitors collect stamps at different, independent businesses — five cafés, twenty market stalls, forty venues across a downtown district — all on one card. A completed passport is normally an entry into a prize draw rather than a reward claimed on the spot: visitors who finish their card go into the draw, and a winner is picked from the entries.

Usually there is a draw each month for as long as the campaign runs. For a short campaign it is often a single draw at the end instead. Either way it is your decision as the organiser — the number of draws and what each one gives away are yours to set.

It’s the same underlying product as the stamp card, arranged for a group rather than a counter.

Who runs one

Whoever is responsible for the area rather than any single business in it:

  • Business improvement areas and downtown associations driving footfall between member businesses
  • Farmers markets and night markets where stalls change week to week
  • Shopping centers and malls wanting movement between anchor tenants and smaller units
  • Restaurant districts and food trails running a “visit five, get one” campaign
  • Tourism boards with a route or a trail to promote

The organizer isn’t trying to make one business’s customers loyal. They’re trying to make people walk further, and visit somewhere they wouldn’t have.

How it works in practice

One program, many venues. Each participating venue gets its own QR code. A visitor scans at whichever venues they go to, and the stamps land on the same card.

Printed codes are the normal method here. This is the one place where printed codes lead. A stamp card usually wants the Code Generator on a staff device — but a passport spans businesses you don’t employ, whose staff you don’t train, and whose devices you don’t control. A printed code on the counter needs nothing from them. Put it up and it works.

You can see which venues perform. Because each venue has its own code, reporting shows where visitors actually went — which is usually the number the organizer needs, both to report to members and to decide who to recruit next year.

Visitors don’t install anything. A plain phone camera scan opens the card in the browser. They do sign in once, with one tap using Google or Apple, because crediting a stamp needs to know whose card it is.

What it costs

One price per month while your campaign runs, and a small one while it sleeps. There is no year-round fee and nothing is charged per venue.

While a campaign is running, you pay one flat band price for the month:

Venues USD GBP CAD SGD / AUD / NZD
Up to 25 250 180 320 330
26–75 450 325 575 600
76+ 750 540 950 1,000

Adding venues part-way through a campaign costs nothing, as long as you stay inside your band. A district that recruits sixty members instead of twenty pays the same as any other 26–75 program.

Between campaigns: US$10 a month. That keeps the program, your venues, your printed codes, your participant list and all your collected data, so next season starts rather than restarts. Sleep begins after your first campaign ends — nothing is charged between signing up and your first launch.

Short campaigns are pro-rated against the band price, with one campaign month the minimum. Six weeks in the 26–75 band is one and a half times US$450.

A note on currency

Passport band prices are fixed in your local currency, not converted. A Canadian account pays CAD 320, not US$250 at today’s rate. The figures in the table are the prices, each in its own currency.

That is different from the Stamp Card’s monthly fee, which is priced per market (US$36 is SGD 48 in Singapore and GBP 26 in the UK), and different again from per-store and per-card-slot fees, which are the same number whatever the symbol.

Full detail on the pricing page — switch it to Digital Passport.

Starting one

You don’t need us to build it for you, and you don’t need to have your venues signed up before you start. Create an account, set the program up, and try it — then talk to us about adding your venue quota once you know it fits.

Three practical steps:

  1. Set up the program — the prize, and how many stamps complete a passport.
  2. Tell us your venues — we raise your store quota, then you add each venue in your dashboard and we set up its code.
  3. Get the codes out — printed codes for each venue, produced together so every venue launches at once.

The first step you can do today. See Digital Passport for what a launched program looks like, including districts and markets already running one.