What is Digital Passport?
One loyalty program shared across many independent venues — a downtown district, a market, a mall, a restaurant trail. Visitors collect stamps at different businesses toward a single reward, and one person runs the whole thing.
A stamp card belongs to one business. A Digital Passport belongs to a place.
Visitors collect stamps at different, independent businesses — five cafés, twenty market stalls, forty venues across a downtown district — all on one card, toward one reward. It’s the same underlying product as the stamp card, arranged for a group rather than a counter.
Who runs one
Whoever is responsible for the area rather than any single business in it:
- Business improvement areas and downtown associations driving footfall between member businesses
- Farmers markets and night markets where stalls change week to week
- Shopping centers and malls wanting movement between anchor tenants and smaller units
- Restaurant districts and food trails running a “visit five, get one” campaign
- Tourism boards with a route or a trail to promote
The organizer isn’t trying to make one business’s customers loyal. They’re trying to make people walk further, and visit somewhere they wouldn’t have.
How it works in practice
One program, many venues. Each participating venue gets its own QR code. A visitor scans at whichever venues they go to, and the stamps land on the same card.
Printed codes are the normal method here. This is the one place where printed codes lead. A stamp card usually wants the Code Generator on a staff device — but a passport spans businesses you don’t employ, whose staff you don’t train, and whose devices you don’t control. A printed code on the counter needs nothing from them. Put it up and it works.
You can see which venues perform. Because each venue has its own code, reporting shows where visitors actually went — which is usually the number the organizer needs, both to report to members and to decide who to recruit next year.
Visitors don’t install anything. A plain phone camera scan opens the card in the browser. They do sign in once, with one tap using Google or Apple, because crediting a stamp needs to know whose card it is.
What it costs
Two parts, and you need both to work out a budget.
A base fee of US$36 a month, year-round. This is for the program itself: continuous access to it and to your participant data, the setup you don’t rebuild each season, and the ability to message every participant on the system. That last one is the point — a finished passport leaves a district with an audience it can still reach.
Plus US$10 per venue, per month, while the campaign is running. Venues are only charged during an active campaign. A twenty-venue program is US$36 + US$200 = US$236 a month while it runs.
Large programs: ask. If you’re planning a substantial number of venues, there’s a discount available and it’s worth a conversation before you commit. Contact us with Pricing as the topic and say roughly how many venues you have in mind.
Between seasons: US$10 a month, dormant. A summer market or an annual festival doesn’t need to pay year-round. Putting the program to sleep replaces the base fee with a flat US$10 a month — a different charge from the per-venue rate above — and keeps the program, the venues and all the collected data intact, so next year is a restart rather than a rebuild. It isn’t the same as the year-round tier: it holds the program rather than keeping it live.
Full detail on the pricing page — switch it to Digital Passport.
Starting one
You don’t need us to build it for you, and you don’t need to have your venues signed up before you start. Create an account, set the program up, and try it — then talk to us about adding your venue quota once you know it fits.
Three practical steps:
- Set up the program — the reward, and how many stamps earn it.
- Add your venues — tell us how many you need and they appear in your dashboard, each with its own code.
- Get the codes out — printed codes for each venue, produced together so every venue launches at once.
The first step you can do today. See Digital Passport for what a launched program looks like, including districts and markets already running one.
Related
- How do I add more stores or venues?
- Which method should I use to issue stamps?
- Why wasn’t my stamp added? — the repeat-scan window applies to passports too