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Flex Rewards — home

What is Digital Passport?

One loyalty program shared across many independent venues — a downtown district, a market, a mall, a restaurant trail. Visitors collect stamps at different businesses, and a completed passport is an entry into a prize draw. One person runs the whole thing.

A stamp card belongs to one business. A Digital Passport belongs to a place.

Visitors collect stamps at different, independent businesses — five cafés, twenty market stalls, forty venues across a downtown district — all on one card. A completed passport is normally an entry into a prize draw rather than a reward claimed on the spot: visitors who finish their card go into the draw, and a winner is picked from the entries.

Usually there is a draw each month for as long as the campaign runs. For a short campaign it is often a single draw at the end instead. Either way it is your decision as the organiser — the number of draws and what each one gives away are yours to set.

It’s the same underlying product as the stamp card, arranged for a group rather than a counter.

Who runs one

Whoever is responsible for the area rather than any single business in it:

  • Business improvement areas and downtown associations driving footfall between member businesses
  • Farmers markets and night markets where stalls change week to week
  • Shopping centers and malls wanting movement between anchor tenants and smaller units
  • Restaurant districts and food trails running a “visit five, get one” campaign
  • Tourism boards with a route or a trail to promote

The organizer isn’t trying to make one business’s customers loyal. They’re trying to make people walk further, and visit somewhere they wouldn’t have.

How it works in practice

One program, many venues. Each participating venue gets its own QR code. A visitor scans at whichever venues they go to, and the stamps land on the same card.

Printed codes are the normal method here. This is the one place where printed codes lead. A stamp card usually wants the Code Generator on a staff device — but a passport spans businesses you don’t employ, whose staff you don’t train, and whose devices you don’t control. A printed code on the counter needs nothing from them. Put it up and it works.

You can see which venues perform. Because each venue has its own code, reporting shows where visitors actually went — which is usually the number the organizer needs, both to report to members and to decide who to recruit next year.

Visitors don’t install anything. A plain phone camera scan opens the card in the browser. They do sign in once, with one tap using Google or Apple, because crediting a stamp needs to know whose card it is.

What it costs

Two parts, and you need both to work out a budget.

A base fee of US$36 a month, year-round. This is for the program itself: continuous access to it and to your participant data, the setup you don’t rebuild each season, and the ability to message every participant on the system. That last one is the point — a finished passport leaves a district with an audience it can still reach.

Plus US$10 per venue, per month, while the campaign is running. Venues are only charged during an active campaign. A twenty-venue program is US$36 + US$200 = US$236 a month while it runs — that arithmetic holds in US dollars only, because the base fee is priced per market while the per-venue fee is not. See the currency note below.

A note on currency

Per-store and per-venue fees are the same number in whichever currency your account bills in. A Singapore account pays SGD 14.50 for a store, not US$14.50 converted — the symbol follows the country the account was created in, not an exchange rate.

The monthly base fee is different. It is priced per market, so US$36 is SGD 48 in Singapore and GBP 26 in the UK. See the pricing page for the full list.

That difference is why the combined figures below only add up in US dollars. To work out yours, take your own base fee from the pricing page and add the per-venue fees at face value.

Large programs: ask. If you’re planning a substantial number of venues, there’s a discount available and it’s worth a conversation before you commit. Contact us with Pricing as the topic and say roughly how many venues you have in mind.

Between seasons: US$10 a month, dormant. A summer market or an annual festival doesn’t need to pay year-round. Putting the program to sleep replaces the base fee with a flat US$10 a month — a different charge from the per-venue rate above — and keeps the program, the venues and all the collected data intact, so next year is a restart rather than a rebuild. It isn’t the same as the year-round tier: it holds the program rather than keeping it live.

Full detail on the pricing page — switch it to Digital Passport.

Starting one

You don’t need us to build it for you, and you don’t need to have your venues signed up before you start. Create an account, set the program up, and try it — then talk to us about adding your venue quota once you know it fits.

Three practical steps:

  1. Set up the program — the prize, and how many stamps complete a passport.
  2. Add your venues — tell us how many you need and they appear in your dashboard, each with its own code.
  3. Get the codes out — printed codes for each venue, produced together so every venue launches at once.

The first step you can do today. See Digital Passport for what a launched program looks like, including districts and markets already running one.