Jumpin Nelson Trampoline Park

Jumpin Nelson Trampoline Park is an indoor trampoline center in downtown Nelson, New Zealand — a family-owned business catering for families, school activities and parties, with a main arena, kids arena, foam pit, tumble track, climbing wall, parkour area and wall trampolines. There is a lounge area for parents while children burn energy.

The card

Ten stamps, with three rewards along the way rather than one at the end:

5 stamps	Free coffee
7 stamps	Free pair of grip socks
10 stamps	One consecutive hour free

Plus two rewards outside the sequence:

• Welcome reward — a free coffee, on joining.
• Birthday reward — one free hour of jumping.

Rewarding the person who pays

The reward ladder is worth reading closely, because it is aimed at two different people. The free hour and the free birthday jump are for the child. The free coffee — twice, at joining and again at five stamps — is for the parent standing at the counter with a credit card.

That is the detail the business set out to get right. The goal was a program that could carry fun rewards and incentives, and the coffee at joining and mid-card is what keeps customers engaged before the ten-stamp reward is in reach.

Using the card as a brand surface

Two further things shaped the choice:

Room for the brand. The loyalty card is not just a grid of stamps — there is space for images and text, so the park’s own look and its values reach customers inside the program rather than only on its walls.

An audience already online. The park has a large social media following, and wanted a system that could turn that audience into members rather than leaving it as followers.

Running it day to day

The park prints its table displays on A4 in an office printer and shows the codes on tables and at the counters. Staff find it intuitive and easy to use.

Worth noting for anyone setting up something similar today: a printed code is static, which is why programs that need multi-stamp issuance or minimum-spend rules should use the Code Generator instead — it produces a single-use code that can issue several stamps at once. For an unattended display at a busy counter, the Customer Kiosk rotates the code automatically, and each code it shows is spent as soon as it is scanned.

Where they are

14 Pascoe Street, Nelson, New Zealand