Bakery & Desserts
Sold out by eleven. Quiet by three.
Bakeries, patisseries, creameries, doughnut counters and dessert bars. The day is front-loaded, the basket is small and the queue is already out the door — so the card has to add nothing to service, and give somebody a reason to come back in the afternoon.
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Your day, not ours
Where the problem actually sits — and what answers it
The morning queue cannot take an extra step
Not one that involves your counter, anyway. A Customer Kiosk stands beside the till showing a QR code that customers scan themselves with their phone camera — no app to download, no card to find, and no staff interaction at all. The queue keeps moving because you were never part of the transaction.
Nobody buys one thing
A box of six, a family with four cones, a Friday order for the office. One generated code carries up to seven stamps or more, chosen at the moment you issue it, so the card reflects what was actually bought rather than counting the same customer once and hoping they don't notice.
The afternoon is the problem, not the morning
Rewards do not have to wait for a full card, and they can carry a date they expire on. A reward that is valid today is a reason to come back at four o'clock, which is the trading hour a bakery actually needs help with — the queue at eight in the morning was never in doubt.
A three-pound basket cannot fund a big reward
It does not have to. A card can be as short as five stamps, and a reward can carry a minimum-spend condition so it only unlocks on a basket worth rewarding. Small and frequent beats generous and unreachable when the average sale is a coffee and a pastry.
A serving window, a market stall and a van are not a shop
The Code Generator runs in a browser on any device you already own, and each device is bound to a location when it is set up. Stamp from a market stall on Saturday and from the shop on Monday, and both land on one card with the site recorded against each stamp.
Mistakes happen at speed
Six stamps issued when it should have been three, on a Saturday morning, is not a support ticket. Stamps can be removed from the Control Panel as easily as they are added, on the spot, while the customer is still standing there.
Set it up for the rush, not for the quiet part of the day
A bakery’s constraint is throughput between seven and eleven, so the method that matters is the one where your team does nothing: a Customer Kiosk on the counter, displaying a QR code customers scan themselves. The code regenerates on a timer and the old one expires the moment it does, which is what makes an unattended screen safe to leave out — it cannot be photographed on Monday and reused all week.
Keep the Code Generator for the cases the kiosk cannot cover: a phone order, a market stall, a wholesale collection. It runs on any device, issues up to seven stamps or more in one code, and the code lives for about ninety seconds before it expires.
Short cards suit this trade. Micro Bakery & Kitchen in Singapore runs five stamps for a free coffee across two outlets, with a bread and butter plate as the reward for joining — the whole card is reachable inside a fortnight for a regular, which is the point.
Not your trade?
There are six others
Each one is written the same way — the problem as that business actually experiences it, and the part of the product that answers it.
Get started
US$36 a month. The first 30 days are free.
One price with everything included — no long-term contract, and you can cancel at any time. Billed in your own currency: GBP 26 · CAD 46 · SGD 48 · AUD 48 · NZD 48.
Set up in 30 minutes. Card details required, nothing charged for 30 days. See full pricing.