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Case study

Micro Bakery & Kitchen

A two-site Singapore bakery and coffee shop running a five-stamp coffee card, with a free bread and butter plate as the welcome reward.

The red-painted Katong shophouse that Micro Bakery & Kitchen trades from, its arched colonnade above a sign reading "Katong Bakery & Confectionery Co." and "micro | red house".
Where
Singapore, Singapore
Program
Digital stamp card

Micro Bakery & Kitchen is a much-loved bakery in Singapore — a bakery bistro and coffee shop, described by the business as a cosy spot offering sourdough bread, small-batch baked goods and excellent coffee, served by an enthusiastic crew. Al fresco seating, and pet friendly.

The card

Five stamps, one free coffee. The program is deliberately short: five stamps complete the card, and the reward is a free coffee.

Start your morning with a cup of coffee, and get your 6th cup on us!

That is the whole proposition. The purchase it rewards is a daily one, so five stamps is a reachable target rather than a distant one.

The welcome reward

Joining is not left unrewarded. New members receive a free bread and butter plate as a welcome reward — so there is something in it for the customer at the moment they sign up, not only five visits later.

For a bakery, that is a sensible trade: the welcome reward introduces the thing the business is known for to someone who came in for a coffee.

Two outlets, one program

The card runs across both sites:

  • micro bakery | kitchen — 10 Jalan Serene, Serene Center, Singapore (main #01-05, next | door #01-10). Wed–Sun, 8:30am to 4:00pm.
  • micro red | house — 63 East Coast Road #01-06, Singapore. Wed–Fri 8:30am to 4:00pm, Sat–Sun 8:30am to 5:00pm.

Because stamps are issued per store, a single card can span both locations while the business still sees which outlet each stamp came from.

Industry

Food & Beverage, Bakery. More programs like this one on the loyalty programs for cafes page.

Visit the Micro Bakery & Kitchen website · Facebook

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